The Travel Trade Supplier Certification Program

TradeSmart is a unique program that is supported by receptive tour operators locally, regionally and nationally. The receptive operators included in this listing endeavour to partner with TradeSmart Certified Suppliers whenever possible, recognizing that these suppliers are dedicated to working with the travel trade, employing policies and procedures to make it easy to do business in New Brunswick.


Profile of Receptive Operators



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  Ambassatours Gray Line

Richard Arnold

2631 King Street
Halifax, NS B3K 4T7

Phone: 1 800 565-7173
Fax:  (902) 423-5522


Travel Trade Service:
ˇ Ground transportation
ˇ Itinerary planning
ˇ Step-on guide
ˇ Full receptive packages
ˇ Scheduled series tours of New Brunswick and Atlantic Canada
ˇ Numerous multi-day departures
ˇ Available block space on daily departures
ˇ Convention, incentive, cruise ship servicing

Market(s) Specializing in:
Our key markets are North America, United Kingdom, Australia and New Zealand.  We are growing with more tour operator customers from Europe.

Areas of Specialization:
We offer tour operators seats on our guaranteed departure scheduled tours and the best value-for-money receptive packages, as well as our new FIT independent city stays, resort stays and self-drives.

Competitive Advantage:
ˇ $5million liability insurance
ˇ $250,000 in consumer protection insurance
ˇ Largest buying power of any tour operator in Atlantic Canada
ˇ Most experienced tour operator in Atlantic Canada
ˇ Best trained tour directors in Atlantic Canada
ˇ Deluxe washroom-equipped highway coaches
ˇ Kilted staff and bagpipers
ˇ Gray Line Worldwide affiliation

Professional Qualifications and Travel Industry Experience of Company Principals:
Paul Emmons started his career in the motorcoach tour industry in June of 1969. Present member of SKAL Club of Halifax, Tourism Industry Association of New Brunswick (TIANB), Tourism Industry Association of Nova Scotia (TIANS), Conventions Committee of the National Tour Association. Paul is also on the Tour Operators' Advisory Board of Best Western International.

Dennis Campbell started his career in the motorcoach tour industry in May, 1983. Member of TIANB, TIANS, SKAL Club of Halifax, and the Gray Line World Wide Board of Directors.

Gary Powell began his travel industry career in Halifax, Nova Scotia in 1975. Recent member of the Canadian Institute of Travel Counsellors, Pacific Asia Travel Association (PATA), and in 1997 he achieved CITC Accredited Travel Management (ACTM).

 Canadvac Travel Services Ltd.

Franziska Fenselau
Alexander Braun 

PO Box 188
Caledonia, NB B0T 1B0

Phone: (902) 682-2116
Fax:  (902) 682-2777

Travel Trade Service:
ˇ Tailor-made packages and itineraries
ˇ Escorted groups
ˇ Customized itineraries for small groups
ˇ Trilingual - services in English, French and German 
ˇ Excursions and day & multi day activities
ˇ Unique experiences
ˇ Ground transporations
ˇ Step-on guides for groups and individuals
ˇ Reservations for all kinds of FIT accommodations
ˇ City Stays
ˇ 24-hour turnaround on quotes and confirmation
ˇ Travel documents 

Market(s) Specializing in:

Areas of Specialization:
We provide full service for FIT and groups in:
ˇ New Brunswick
ˇ Nova Scotia
ˇ Newfoundland & Labrador
ˇ Quebec
ˇ Ontario  

Competitive Advantage:
We are specialized in the European market and know our market better than anyone else.

Professional Qualifications and Travel Industry Experience of Company Principals:
Franziska Fenselau: In Tourism Industry for more than 16 years.  Formerly Product Manager Canada & North America for a major German Tour Operator.
Alexander Braun: Graduated in Geography, Education as a tour guide, senior consultant for media consulting company, responsible for media and press for CTC Germany.

 Freedom Tours & Travel

Ellen Tucker 

80 Charlotte Street
Saint John, NB E2L 2J3

Phone: (506) 632-1012
Toll Free: 1 800 561-2324
Fax: (506) 631-0980

Travel Trade Service:
ˇ Specialized itinerary planning for large or small groups
. Special event group tours
ˇ Nationally certified tour guides offering specialized local flavour
ˇ Professionally certified multi-day tour directors
ˇ Private land excursions for cruise ship passengers
. Multilingual services
ˇ Ground transportation
. FIT booking accommodations, air & cruise
. Complete travel services e.g. pre- and post-convention tours 

Market(s) Specializing in:
The best of Atlantic Canada. Proud members of NTA, ACTA, CLIA, Saint John Board of Trade and affiliated with CTHRC & TIANB.

Areas of Specialization:
Our packages are designed to deliver an exceptional tour experience that is as diverse as the landscape travelled.

Competitive Advantage:
Freedom Tours & Travel is a professional tour and receptive operator dedicated to exceptional services and unbeatable value. We are big enough to negotiate excellent rates for your groups but small enough to give you personalized attention.

Professional Qualifications and Travel Industry Experience of Company Principals:
Ellen Tucker, President, Freedom Tours & Travel: CTC, BSc. With 25 years experience as travel agency owner/manager, tour planner and past president of ACTA Atlantic.  Reay Wallace, Tour Manager, Freedom Tours, CTP, CTT.  With 18 years experience in travel planning & tour execution.  Nationally Certified Tour Guide, Nationally Certified Tour Director and Nationally Certified Tourism Trainer.

 Maxxim Vacations

Lesley Sparkes

251 Empire Avenue
Suite 200
St. John's, NL A1C 3H9

Phone: (709) 754-6666
Fax: (709) 754-8780

Travel Trade Service:
ˇ Pre-packaged FIT itineraries
ˇ Pre-packaged escorted itineraries
ˇ Custom FIT or escorted product
ˇ Airfare from all major North American cities
ˇ Ground transfers
ˇ Attractions
ˇ All passenger documents including air tickets, vouchers, and itineraries, payment processing

Market(s) Specializing in:
Canada and the United States.

Areas of Specialization:
Based in Atlantic Canada, Maxxim Vacations are “on the ground” experts in FIT vacations to this region. Our expert reservation staff have the ability to build custom holidays suited to any traveler's individual tastes or needs.

Competitive Advantage:
By offering airfare coupled with all other aspects of a vacation to New Brunswick, Maxxim Vacations truly offers clients an opportunity for one-stop shopping for a New Brunswick holiday. Our competitive airfares coupled with value priced ground packages combine to provide considerable value to visitors. We are Atlantic Canada specialists—operating in Atlantic Canada.

Professional Qualifications and Travel Industry Experience of Company Principals:
Judy Sparkes-Giannou, President, Maxxim Vacations. Active industry participant (Hospitality Newfoundland & Labrador (HNL), Tourism Industry Association of Canada (TIAC), Hotel Association of Canada (HAC), Atlantic Canada Tourism Partnership (ACTP).

Bill Squires, B.Comm, Director of Marketing.

  TayMac Tours Limited

Shirley A. MacLean

2299 Connaught Ave.
Halifax, Nova Scotia
B3L 2Z2

Phone: (902) 422-4861
Toll Free: (800) 565-8296
Fax:  (902) 425-6598

Travel Trade Service:
ˇ Customized Itinerary Planning
ˇ Step-on Guide Service
ˇ Tour Director Service
ˇ Full Receptive Customized Packages
ˇ Cruise Ship Shore Excursions
ˇ Educational Tours
ˇ FIT Packages
ˇ Incentive Packages
ˇ FAM Tours
ˇ Slides, Videos, Image CD's
ˇ Multilingual Guides

Market(s) Specializing in:
TayMac Tours Limited, the Personal Touch Company. As a Full Receptive Operator, we specialize in Custom Group Tours, Self Drive Tours, Educational Tours, and Shore Excursions.

Areas of Specialization:
Our area of expertise is Atlantic Canada - Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

Competitive Advantage:
Winner of the 2003 Crystal Tourism Award of Excellence by the Tourism Industry Association of Nova Scotia, TayMac Tours provides quality, cost conscious, creative, customized tour packages for FIT travellers and groups of any size.  After twenty years in the tourism business, TayMac Tours has developed a trusted relationship with our suppliers to provide excellent vacation experiences.

Professional Qualifications and Travel Industry Experience of Company Principals:
Shirley A. MacLean has been in the tourism industry for over 45 years.  She has developed many friends and business relationships across North America.  She is presently a member of SKAL Club of Halifax, Tourism Industry Association of Nova Scotia (TIANS).  TayMac Tours are members of NTA for the past 15 years, Ontario Motor Coach Association (OMCA), Destination Halifax, and the Better Business Bureau of Canada (BBB). 

 Vision The Atlantic Canada Co.

Karen Evenden
Maria Matthews

PO Box 21
Corner Brook, NL A2H 6C3

Phone: (709) 634-3990
Fax: (709) 634-2774

Travel Trade Service:
ˇ Full itinerary planning
ˇ Receptive services for both FIT and Group
ˇ FIT accommodations
ˇ Self drive itineraries
ˇ City stays
ˇ Escorted Tours
ˇ Nature Tours
ˇ Day & multi-day activities & excursions
ˇ Transportation
ˇ Winter product
ˇ Incentive travel
ˇ Educational programs
ˇ 24-hour turnaround on quotes and confirmations
ˇ Travel documents.

Market(s) Specializing in:
Atlantic Canada specialist Receptive Tour Operator providing extensive Atlantic Canada Travel product. We specialize in selling New Brunswick, Newfoundland & Labrador, Nova Scotia, and PEI travel product to the International Travel Trade.

Areas of Specialization:
FIT and Group Travel to:
New Brunswick
Newfoundland & Labrador
Nova Scotia
Prince Edward Island

Competitive Advantage:
Company directors are from the UK and have extensive UK Canadian Specialist Tour Operator experience so they understand the European Travel Trade Market. Atlantic Canadian Specialist based in Atlantic Canada. English and French speaking staff/itineraries.

Professional Qualifications and Travel Industry Experience of Company Principals:
Maria Matthews & Karen Evenden
Completed and graduated from two-year Travel and Tourism CTEC course;
British Airways Fares & Ticketing Level I & II;
Twenty years in total Canadian Specialist Tour Operator experience;
Participants of CTC London Canadian Specialist Program for four years.
Active industry participant Hospitality Newfoundland & Labrador (HNL), Atlantic Canada Tourism Partnership (ACTP).



 Brewster Vacations

Larry Gale
Director of Sales and Marketing

PO Box 1140
Banff, AB T1L 1J3

Phone: (403) 762-6700
Fax: (403) 762-6705

Travel Trade Service:
Receptive Tour Operator

Market(s) Specializing in:
North America, United Kingdom, Japan, Australia, New Zealand.

Areas of Specialization:
Groups and FIT packages across Canada with Rail, Motorcoach and Self Drive.

Competitive Advantage:
Brewster—Canada's premier tour operator, has been hosting visitors to Canada for 111 years. Our Canada-wide services offer the most comprehensive assortment of four-season independent FIT touring: Great Canadian Train Vacations, motorcoach, self-drives, and city breaks.
The group-travel department consists of creative coordinators who develop custom-designed itineraries with emphasis on our natural surroundings fro all the Canada and US border states. Service for leisure, special interest, sport activity, adventure, pre-post cruise, incentive and convention programs.

Professional Qualifications and Travel Industry Experience of Company Principals:
Brewster has been in business for the past 110 years.
The principals have been in the company for at least the past 25 years.

 Jonview Canada

Vicki Clarke

1300 Yonge Street
8th Floor
Toronto, ON M4T 1X3

Phone: (416) 323-9090  ext. 338
Fax: (416) 323-3980

Travel Trade Service:
ˇ Escorted tours
ˇ Fly-drives
ˇ Independent packages (city stays and adventure packages)
ˇ FIT services
ˇ Group services including itinerary planning, hotel inventory and group operations.

Market(s) Specializing in:
We actively market and sell to all continental Europe, UK, Latin & South America, Japan, Australia

Areas of Specialization:
Jonview Canada specializes in providing escorted tours, independent packages, adventure and winter programs in Canada.

Competitive Advantage:
Jonview has established a reputable client base around the world and has assisted them in developing their product lines for Canada over the past 25 years. We annually refresh product to appeal to new demographics and clients. We provide a customized electronic booking facility which enables direct connectivity between Jonview and their clients and provides immediate product confirmations.

Professional Qualifications and Travel Industry Experience of Company Principals:
The principals collectively provide the broadest knowledge base of the characteristics of the international market in Canada. Jonview has focussed solely on developing Canadian products for international visitors throughout its existence. Principals are active on Boards and Committees of several national and regional Tourism bodies.

Jonview Canada is a member of the Transat Group, the market leader in Canada and one of the leading leisure companies in the world.

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